The Penningtons

Property Institute now live!

mike — Tue, 17 Aug 2010 10:53:25 +0000

Our new branding for the Property Institute of New Zealand has been launched.

We worked with the Property Institute to create the new logo and brand guidelines.

More on this and all the other work that’s been keeping us busy, coming soon.

What’s a starfish anyway?

mike — Tue, 17 Aug 2010 10:36:47 +0000

During the last few months we’ve been busy working with Starfish Consulting to help them rethink their brand identity. From starfish to star fish. It’s not about being a big fish or a small fish, it’s about being a different fish.

2

mike — Tue, 06 Apr 2010 11:52:54 +0000

Shimna, a contemporary furniture design company were opening their first retail outlet in New York. The identity and marketing collateral was created to position the company at the premium end of the New York market while providing a sense of the unique combination of vibrant fabric colours with natural materials such as wood and fur.

1

mike — Tue, 06 Apr 2010 11:46:15 +0000

Typography workshops by Nicola Pennington

mike — Wed, 10 Mar 2010 03:05:40 +0000

Following postgraduate studies in Basel under world renowned Swiss typographer Wolfgang Weingart, Nicola is giving a number of workshops to pass on what she learnt.

Part one will cover basic exercises designed to explore optical typographic relationships. Part two will look at book cover design and explore the relationship between typeface, hierarchy and white space.

Find out more at artsight.co.nz

Mou

mike — Tue, 02 Mar 2010 04:02:38 +0000

New store opened for Paper Bag Princess

mike — Fri, 26 Feb 2010 02:19:01 +0000

Just in time for this years onslaught of cash strapped students, our favourite little op shop has opened its doors in a new spot at 166 Cuba street.

This was a fun little project for us – giving us the chance to get away from the computer and get our hands dirty with a bit of illustration.

The design follows our initial work on the brand and store graphics in the old Leftbank lane shop, using our recreated story of the Paper Bag Princess.

3

mike — Tue, 26 Jan 2010 21:53:28 +0000

The Penningtons worked with APX/Atlantic Pacific American Express (A subsidiary of Stella Travel Services) to audit and refresh their brand communications to create a contemporary, distinctive and consistent brand based on their business values and customer proposition.

2

mike — Tue, 26 Jan 2010 21:46:05 +0000

Paper Bag Princess had been serving the Auckland second hand clothing market for some time. The combination of new ownership and expansion into the Wellington market provided an opportunity to rebrand and to lift the perception of quality bargains for this op shop. With some creative copywriting and illustration work directly over existing fittings, we transformed the store into a light, fun, positive place to find the best clothes bargain. A place that made people feel proud to shop for a bargain. See www.paperbagprincess.co.nz for more information.

1

mike — Tue, 26 Jan 2010 21:44:50 +0000