The Penningtons

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mike — Tue, 14 Dec 2010 00:15:11 +0000

Nestled amongst some of the most breathtaking scenery in New Zealand, Hillend is a true working high country station. We have been working with Hillend Station to create marketing material to entice national and international investors to buy selected sections on the station. With so much raw natural beauty, our challenge become about paring back all the possibilities to the absolute essential, most stunning imagery and most engaging, direct communication. We were also commisioned to direct and manage an extensive photographic library of aerial, documentary and stunning landscape images for marketing the station. Deliverables: brochure, photography art direction

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mike — Tue, 14 Dec 2010 00:14:23 +0000

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mike — Mon, 13 Dec 2010 23:59:31 +0000

CCS Annual Report 2010 CCS works with disabed people to help provide the same rights and opportunities in life that most of us take for granted. The challenge in this 2010 annual report was to provide a real understanding of the value of investment in CCS by its stakeholders. To do this we needed to create empathy for the people CCS help and to express what the CCS vision of ‘including all people’ really means. The simple idea of ‘everybody’ was the answer - a simple term we all understand. A term that in the context of disability services, takes on a much more powerful meaning. The solution is an engaging and interactive annual report where every component, from the sleeve to the opening gatefold, reinforces the idea of inclusion. The report helps to acknowledge that while everybody is different, everybody still wants to be included, and everybody needs somebody.

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mike — Mon, 13 Dec 2010 23:57:45 +0000

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mike — Mon, 13 Dec 2010 23:54:27 +0000

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mike — Fri, 10 Dec 2010 03:33:34 +0000

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mike — Fri, 10 Dec 2010 03:31:21 +0000

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mike — Fri, 10 Dec 2010 03:25:13 +0000

The Property Institute is a professional organisation representing the New Zealand property industry. Research on the perception of the institute showed a number of shortcomings in the way it was communicating. We redesigned the logo and communication style to strengthen and add professionalism to the brand, while helping it to be seen as a more benefit driven organisation. Deliverables: Logo, brand extensions, brand guidelines - including design for stationery, website, banners, awards.

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mike — Fri, 10 Dec 2010 03:23:45 +0000

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mike — Thu, 09 Dec 2010 23:57:15 +0000