Archive
We've done some really special work over the years...
Te Horo brand and packaging wins business award
Our brand and packaging work for Te Horo jam has just been awarded gold in the Electra Business of the Year Awards! Finalist in two other categories (including marketing and image building), it took gold in the ‘Regional branding and promotion’ category for the Kapiti and Horowhenua business awards. “Te Horo Foods’ marketing strategy is to bring the region’s best to customers outside the region.” Says CEO Tim Gibbs. ” The nature of its products and activities leaves the customers with an unforgettable positive impression and memory of the fruits of our region.” “Everyone comments on the unique look and how the label
Property Institute now live!
Our new branding for the Property Institute of New Zealand has been launched. We worked with the Property Institute to create the new logo and brand guidelines. More on this and all the other work that’s been keeping us busy, coming soon.
What’s a starfish anyway?
During the last few months we’ve been busy working with Starfish Consulting to help them rethink their brand identity. From starfish to star fish. It’s not about being a big fish or a small fish, it’s about being a different fish. More on Starfish to come soon. Big thanks to Kim Mills, Ian Taylor and Harry Hall – Starfish is in good hands.
Typography workshops by Nicola Pennington
Following postgraduate studies in Basel under world renowned Swiss typographer Wolfgang Weingart, Nicola is giving a number of workshops to pass on what she learnt. Part one will cover basic exercises designed to explore optical typographic relationships. Part two will look at book cover design and explore the relationship between typeface, hierarchy and white space. Find out more at artsight.co.nz
New store opened for Paper Bag Princess
Just in time for this years onslaught of cash strapped students, our favourite little op shop has opened its doors in a new spot at 166 Cuba street. This was a fun little project for us – giving us the chance to get away from the computer and get our hands dirty with a bit of illustration. The design follows our initial work on the brand and store graphics in the old Leftbank lane shop, using our recreated story of the Paper Bag Princess.
HotHouse at the Dowse
Courtesy of Mark Pennington, a new permanent exhibit has been launched at the Dowse celebrating all the innovative ideas that come out of New Zealand. Everything from Flax fibre surfboards, wind and stab proof merino fabrics and strap-on jet packs are displayed and updated every few months. I can see this really growing. Check it out for a bit of inspiration. Hothouse at the New Dowse
Te Horo jams now on the shelves
Our packaging and branding is doing its business for Kapiti orchard and jam maker, Stanmore farm with sales well beyond expectations. Rave reviews are also coming in. We particularly like this one from Logan Browns Al Brown: “All of them brilliant. They all get the big tick from me. Savvy onto it packaging. Great branding, looks wholesome fresh and inviting. Screams eat me!” Credit to strategist Gus Van De Roer and of course the client for making this happen. Go out and buy some!
McKenzie Watson
New identity in progress for our friends, photographer and stylist duo Tim Watson and Rebecca McKenzie. They are also the ones responsible for Studio 62, the best photography and small video production space in Wellington – studio62.co.nz
SmartPayroll website launched
We launched the new SmartPayroll brand and website in July last year. Now, around 6 months on, the results are really starting to show the value of a well designed and functional site. Sales enquires from the site have more than doubled and it’s helping to streamline their sales process. We’re looking forward to see more great results coming from SmartPayroll.
Studio 62
Studio62 now up and operational. New Zealands best new photography and small film production studio. www.studio62.co.nz