Paper Bag Princess had been serving the Auckland second hand clothing market for some time. The combination of new ownership and expansion into the Wellington market provided an opportunity to rebrand and to lift the perception of quality bargains for this op shop. With some creative copywriting and illustration work directly over existing fittings, we transformed the store into a light, fun, positive place to find the best clothes bargain. A place that made people feel proud to shop for a bargain. See www.paperbagprincess.co.nz for more information.