Pepsi wanted future packaging options for the Pepsi can to be explored under different market scenarios, including a localised global market and more health-conscious consumers. The solution evolved around the internationally iconic Pepsi globe—ensuring cross-nation appeal. We moved away from the current dark blue to a light silver background to indicate the ‘diet’ beverage. The globe was overlaid on a wave form that implied vitality and that varied by local market, alongside locally-inspired icons. Designed for Arnell Group, New York