We were tasked with expanding their market by creating a brand that steps away from industry stereotypes, is inspirational, and instills personal and professional credibility into YOU—formerly known as Your Life by Design. The identity we created promotes the essence of life coaching—peeling back layers to reveal and acknowledge the individual—‘you’. We brought freshness, positivity and authenticity to the brand by taking a direct, no-fuss approach to name, design, and palette—the outcome refreshingly free from any industry cliché.