Starfish Consulting have been helping businesses improve their performance since 2003. During this time they have also been going through their own evolution, developing into the unique business they are today. As part of this evolution, we worked with them to rethink their brand identity to better reflect who they are and the way they help clients succeed. The flying fish idea developed from their initial brief, describing the emphasis of Starfish being about performance - a star fish, rather than the 5 armed sea creature. Deliverables: logo, icons, brand expression, corporate stationery, Microsoft business templates, copywriting, web design, email newsletter, brochures, banner, reception signage.